So Google+ is a social network. So is Facebook. So is Twitter. So is LinkedIn. There are a lot of social networks on the web. Why, then, did Google decide to get into the social networking thing?
Itâ€™s all about owning the eyeball and the advertising revenue. With the rise of social networking over the past half dozen years, and especially with the growth of Facebook, Google saw a threat to its space on the internet. Even though most of us view Google as a search company, and even though social networking seemingly has little or nothing to do with web searching, Google still viewed social networking as a competition. Let me explain.