World’s Costliest Advertisement

Well i know this post is nothing to do with my other post buts its too much technical stuff & too intricate and complicated stuff to make.Just the best advertisement i have ever seen.Just wanted to share here.

Amazing team work….This is the world’s costliest Advertisement and the winner of this year’s best Ad of the world.Everything is real with no graphics used costing some 6.2 million US Dollars and 606 takes and retakes.Team members of this Ad were facilitated with lots of rewards.

This Advertisement for the new Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete.

The equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing things, which led to some unexpected problems. “As the day went on, the studio would get hotter,” says Steiner. “It meant that the wood would expand and the cog or exhaust that spins around would move slightly faster.” These tiny changes made big differences to the precision set-up of the equipment……

The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope.

ENJOY this…

Dont forget to leave ur Comments here.I would love to hear what u say.

1 comment… add one

  • RichApatu

    I live in Africa with great needs for survival of many … this could be one of the reasons that I WILL NOT buy a Honda to contribute to their $6 000 000 advert!

Leave a Comment